Williams Corporation

company bio.

Williams Corporation is one of New Zealand’s leading residential property builders, known for an efficient build process and delivering turn-key homes designed for modern living. Founded in 2012 by Matthew William Horncastle and Blair William Chappell, the company is driven by a vision to build better cities and create a more liveable New Zealand.

With developments and investment opportunities across Christchurch, Wellington, Tauranga, and Auckland, Williams Corporation supports both owner-occupiers and investors through clear purchase pathways, including info packs and direct enquiry options.

For ongoing ownership support, the wider group includes property management through Managed by Williams, a dedicated property management brand focused on tailored rental solutions.

campaign description.

Whilst working at an agency in Christchurch, Williams Corporation engaged us to drive consistent lead flow across their buyer and investor pipeline, supported by landing pages built to convert high-intent traffic. Using a lead generation strategy through paid social channels, we segmented campaigns by audience intent, then matched each segment to a dedicated message and landing page experience, and we're able to achieve a CPL 50% below industry benchmark.

For buyers, the focus was on promoting turn-key homes and making the next step simple through clear enquiry pathways.

For investors, we built acquisition campaigns aligned to Williams Corporation’s investment positioning across Christchurch, Wellington, Tauranga, and Auckland, using info pack style offers and consultation-oriented calls to action to capture and qualify demand.