Mike Greer Homes

company bio.

Mike Greer Homes is a New Zealand-owned home builder with more than 30 years’ experience, widely positioned as the country’s largest privately owned home building company. The group designs and builds residential homes across New Zealand, offering a comprehensive range of house and land packages, alongside all-inclusive turn-key options that simplify the path from purchase to move-in. With teams across the country sourcing land opportunities and delivering homes at scale, Mike Greer Homes supports both owner-occupiers and investors looking for new build opportunities and a streamlined build experience.

campaign description.

Whilst at a Christchurch agency I led the creative and messaging strategy for Mike Greer Homes’ “No Deposit” campaign, built to generate qualified buyer demand and convert it efficiently within a minimal digital budget.

The strategy anchored on a simple, high-momentum promise (remove the upfront barrier), then translated that into a conversion system on paid social channels, supported by landing pages designed to move prospects from interest to enquiry fast. We aligned messaging to the brand’s core offer, house and land packages and turn-key homes, then structured the landing experience to reduce friction, pre-qualify intent, and drive action.

Outcome: the campaign generated nearly half of their monthly home sales while maintaining lean spend, proving the power of clear positioning, decisive creative direction, and a landing page journey engineered for high-intent conversion.