Andrea Harris Aesthetics

Company Bio

Andrea Harris Aesthetics is an appearance medicine and skin clinic serving Christchurch and Rolleston, offering personalised cosmetic injectables and skin rejuvenation treatments with a focus on natural results. The clinic is led by Andrea Harris, an award-winning appearance medicine specialist and registered nurse with 20 years’ experience, known for consultation-led treatment planning and a safety-first approach.

Clients can visit Andrea Harris Aesthetics at two Canterbury locations, Merivale (110 Papanui Road) and Rolleston (93 Tennyson Street), with clear online booking pathways and treatment education across injectables and skin services, including anti-wrinkle injectables, dermal fillers, and skin boosters.

Project Description

I delivered an end-to-end Webflow website project for Andrea Harris Aesthetics with a clear commercial goal: increase bookings and consultation requests. The full package included strategy, creative direction, messaging, information architecture, copy structure, design, and build, all aligned to how people search for cosmetic injectables and skin treatments in Christchurch, Merivale, Rolleston, and wider Canterbury.

To lift conversion performance, we built dedicated pathways from high-intent service pages into “Book now” actions, supported by trust-led content that reinforces Andrea’s clinical credentials and consultation-first approach. We also planned and implemented a custom CMS so the site could scale with new treatments, content, and location-specific updates without breaking structure or SEO.

On the measurement side, we implemented a robust tracking stack including the booking system integration, email capture, analytics, Meta pixel, Google tag, conversion tracking, and cross-domain tracking. This improved attribution clarity and helped optimise the booking journey based on real user behaviour.

Result: a 100% increase in organic traffic in 3 months, alongside stronger engagement and a smoother path from discovery to consultation.